Competitor Research
Adaptive Brands
Tommy Hilfiger Adaptive
Description: Tommy adaptive is a classic collection with innovative design to help people with the disabled dress better. Featuring magnetic buttons and zippers, wheelchair-friendly pants, and sensory-friendly fabrics.
Types of product categories: Shirts, pants, jackets, underwear, accessories
Price: $25-$199
Target market: Men, women, children with disabilities
Key attributes: Magnetic closure, extended zipper pull, elastic drawing waistband
IZ Adaptive
Description: Classic styles designed for wheelchair users, amputees, and people with dexterity challenges
Types of products categories: shirts, jackets, bottoms, underwear, footwear
Price: $25-$790
Target market: Wheelchair users
Key attributes: Elastic waistband, extended front fly, high waistband
Reboud Wear
Description: A fashionable and comfortable adaptive brand for people in disabled and physical therapy athletic apparel to meet many different medical needs
Types of products categories: Shirts, pants, and underwear
Price: $28-$120
Target market: Kids, men, and women adaptive tops and bottoms
Key attributes: Zipper openings at sides and shoulders, soft fabric good for shoulder surgery recovery.
Non-Adaptive Brands
Lululemon
Description: A middle-class sports brand for a comfortable and simple lifestyle, come with accessibility adjustments
Types of product categories: Men's and women’s tops, bottoms, and accessories
Price: $19-$719
Target market: Men and women ages 18 to 35
Key attributes: No-Stink Zinc technology
The North Face
Description: More than 50 years experienced, world well-known outdoor apparel and sports gear brand. The north face has collaborated with many of the world's leading trend brands.
Types of products categories: All gender Jacket, vests, pants, shoes, and accessories
Price: $20-$400
Target market: Ages 2-7 for kids, men’s and women’s outdoor wear
Key attributes: Sustainability, Fuseform construction technique
Patagonia
Description: Patagonia is a good outdoor brand, designed for climbing, skiing, flyfishing, and trail running
Types of products categories: Shirts, jackets, pants, shorts, women's swimwear, accessories
Price: $39-$320
Target market: People aged from 18-50 who like an outdoor lifestyle
Key attributes: P.U.R.E technology, environmental sustainability fabric, recycled polyester
Summary Statement
After a survey of adaptive clothing and other traditional outdoor sports brands with a wider audience in the market, I found that there are not many brands that combine functional adaptive components and product versatility for outdoor adaptive clothing. I think the popularity of outdoor adaptive brands is still insufficient. For example, Tommy Hilfiger does a good job of combining adaptive clothing with fashion, but there are no thicker clothes for extreme weather, exposing the lack of adaptive winter wear in the market for instance. The goal of my collection is to allow people with leg amputees the opportunity to adapt and have a love for the outdoors through later exercise.
Design Problem Statment
By researching the adaptive clothing market, my project targets people aged 18 to 55 who love the outdoors and have a fashionable aesthetic, especially leg prosthetics, to give them a better outdoor sports experience.
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